Nixon’s Soviet Pepsi Stunt

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Richard Nixon eagerly awaits the verdict of Nikita Khrushchev.

Pepsi’s love affair with Russia dates way back to the early days of the cold war. It all started with Nikita Khrushchev taking a harmless sip of the drink at an American trade exhibition in Moscow in 1959.

Donald M. Kendall, himself Former Chairman and Chief Executive Officer of PepsiCo recalls the event as being an, “…inspiring start of a lifelong love affair with Russia…”

According to Kendall, Richard Nixon, the vice-president at the time was instrumental in steering Khrushchev to the Pepsi stand back in 1959.

After the tasting, Khrushchev revealed himself as a Pepsi ‘aficionado’. He urged everyone present to, “Drink the Pepsi-Cola made in Moscow. It’s much better than the Pepsi made in the U.S.”

Fifteen years after the 1959 Pepsi binge, the first Pepsi can was sold in the sparse grocery shelves of the USSR. Due to its horrendous price tag a Pepsi can became more of a trophy item in grocery stores rather than the mass beverage it was in the U.S.

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Pepsi label in the Soviet Union.

Even in the glasnost era Pepsi remained a rare delight. One would know to impress a date with a can or a western candy bar as it symbolized both sacrifice, some degree of affluence and genuine affection for the counterpart. So did a trip to McDonalds, which often topped of an exclusive date.

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Pepsi so far has defied the capital flight trend observed in Russia.

Pepsi or “Bebsi” as some of the Russian’s would pronounce it, quickly rose in popular demand as it become somewhat affordable to the masses in the 1990’s.

Today Pepsi is no longer an idle shelf-item but part of one of Russia’s largest and most vibrant multinational investors. PepsiCo at large has invested $19bn in Russia, at a time were increasing amount of investors are worried with Russia’s authoritarianism and at times, its volatile political situation.

Some have even suggested that the “country is going down the toilet” and that its kingpin Vladimir Putin is in ”la la land” when it comes to the budget.

More and more firms seem to share the same sentiment. Russian capital flight has been negative for three consecutive years now.

The business climate in Russia seems to have emulated the harsh Russian winter as even the most loyal of oligarchs have started to ship out their capital. Mikhail Prokhorov, the country’s third richest man recently securing a London listing for his Polyus Gold miner.

Steven Dashevsky, managing partner of Dashevsky & Partners sums up the situation in a more subtle tone when he suggests that, “…for rational investors there are just not that many reasons to invest in Russia any more.”

Yet Pepsi seems to defy the mainstream. Back in October of 2011 it announced plans to invest an additional $1bn in the Russian market. AIndra Nooyi, PepsiCo’s chief executive made the announcement after several meetings with Putin. It seems that as many western companies struggle to breakthrough in the Russian market, that PepsiCo has greased the wheels in just the right places.

The close cooperation of both PepsiCo and the Kremlin has ensured smooth acquisitions such as PepsiCo’s deal last year in which it acquired Wimm-Bill-Dann, the Russian dairy producer for a whopping $5.4bn.

Indra Nooyi applauds Russia for being a “well-managed country” a euphemism for the preferential treatment which PepsiCo seems to enjoy. Furthermore Nooyi has stressed the positive record of the Russian government in helping PepsiCo, “through regulation and licenses”.

From all these comments it has become clear that PepsiCo had devised a very effective strategy of clearly de-coupling polemic politics and business and immersing itself fully into the Kremlin community. A strategy which bears risk but has paid of well for the American multinational.

Richard Nixon may be best known for his bold China visit in 1972, yet it seems that without Tricky Dick’s Pepsi stunt back in 1959Pepsi would have not have the overwhelming success it has today in Russia.

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Tricky Dick does it yet again; opening new frontiers for American commerce.

The above data accumulated by the Congressional Budget Office (CBO) seems to suggest that the U.S. economy has been spasmodic for the fourth time in the past five presidential election cycles that have featured divided government.

Hence the question is whether a causality exists between divided government and slower economic growth? While its not as predictable as the data may suggest one has to consider budget balance and debt-to-GDP ratios when going into a presidential cycle since these have an impact on the degree to which government is willing to expand its deficit.

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Le mardi est déprimant – Mapping Happiness

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Brands, society and the marketplace today all seem to be driven by an intrinsic hedonist desire. We want pleasure and we want it in as many ways as possible.

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Screenshot of the Mappiness application.

In order to deduce what stills our hedonist desires, George MacKerron while doing a PhD in the department of geography at the London School of Economics, developed an application that gathers data on how our surroundings and activities affect our happiness.

The end result of George MacKerron doctoral work is Mappiness, an iOS based ‘app’. The Mappiness application “beeps” phone owners once or more a day to inquire about their mood while simultaneously taking a noise measurement and tracking the participant’s GPS location.

The data gets sent back – anonymously and securely and is then processed into charts and graphs that visualize when, where and with whom the user is happiest.

Till date the application has harvested data from 3mn responses of approximately 45,000 users. The macro results are not necessarily surprising. People in the U.K. are happiest at around 8 P.M. on a Saturday night and hit happiness low-point on a Tuesday afternoon.

As a result the French newspaper Le Figaro titled, Le mardi est déprimant, that Tuesday was depressing for the Brits.

Apart from the academic publications that might come out of the application,  George MacKerron, its founder hopes that the data might prove useful in future public policy debates, as city councils and governments try to deduce the prime city environment that will lead to maximum happiness utilization.

Moscato – the Grapes of Rap

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Drake rocking his ‘boisson’ of choice; Moscato wine.

It could be the malaise of the American economy, which convinced Drake to ball on budget or the obnoxious sweet taste of Moscato wine. Either way the Toronto-born, Jewish multiplatinum rapper managed to elevate the unknown sweet white wine to beverage fame previously enjoyed by the likes of Cristal champagne, which now seems to have been replaced by Moscato wine; the conspicuous consumption beverage du jour.

So how has a gentle (5% alcohol content), sweet and Kosher white wine gone from being a connoisseur item to becoming the boisson of choice for the rap squire of today?

Much of the credit has to be given to the array of hip-hop artists such as Lil’ Kim, Waka Flocka Flame and Ab-Soul who have been spotted with the signature deep-blue bottles of Bartenura Moscato wine.

The ironic breakthrough however came when the Jewish rapper Drake in his 2009 track, “Do It Now,” started with the lines:

“It’s a celebration, clap, clap, bravo/lobster and shrimp and a glass of moscato/for the girl who’s a student and her friend who’s a model.”

The Moscato fame was born. In addition the white wine Kosher crave is set to bring together the rap world with the Whole Foods world, as both consumer groups continue to rave for the same Kosher goodness.

Rap mogul Jay-Z once noted, “Men lie, women lie, number’s don’t.” In that respect the Moscato numbers speak for themselves. Moscato sales rose over 70% in 2011 over the previous year, culminating in about $300 million in sales (compared to $100 million in 2009). As a result Moscato is set to become America’s sixth most popular varietal wine.

Interestingly enough most of consumers don’t know about the Jewish dynamics of Moscato. The fact that a Jewish rapper has successfully elevated a Kosher white wine to nationwide fame seems to have gone unrecognized as Nathan Herzog, owner of Royal Wine has noted. 85% of Bartenura buyers don’t even know or care that their white wine is Kosher and named after a 15th-century Italian rabbi.

The status conscious and snobbish rapper might also be shocked at the price tag of most Moscato wines, even high-end Moscato will run you no more than $20. Hence your entourage might have a problem running up a six-digit tab to brag about.

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The sparkling palette of Moscato wines.

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The still palette of Moscato wines.

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The desert wine palette of Moscato wines.

 

For more information as to the taste palette of Moscato wine, visit: http://www.beveragemedia.com/index.php/2012/02/moscato-mosaic-moscato-sales-have-skyrocketed-thanks-to-a-whole-new-group-of-wine-fans/

Katsudon – Japanese Soul Food

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For those of you who have had the subliminal culinary experience of an authentic Japanese Kaiseki Menu, know of the myriad of flavours that Japanese cuisine boasts.

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A Kaiseki menu usually consists of ten or more courses. Above is an example of an Kaiseki starter.

After all Japanese cuisine is more than bland Maki rolls or tasty Sushi, it is a celebration of food, aesthetics, presentation, culture and the four seasons of the year.

However many westerners feel that while Japanese food is delicious it is not filling. While there may be some truth to this statement it does not account for the full bandwidth of Japanese cuisine.

Katsudon, a bowl of rice topped with a deep-fried pork cutlet, egg, and condiments certainly defies the rule. The hearty dish takes its name from the Japanese words tonkatsu (for pork cutlet) and donburi (for rice bowl dish) and could be considered the soul food of Japan.

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Katsudon is often served with a side-dish of picked vegetables or cabbage.

Like with most traditional and popular Japanse dishes Katsudon comes in various variations:

  • Sauce Katsudon is prepared with Worcestershire sauce,
  • Demi Katsudon is prepared with green peas, a regional specialty of Okayama,
  • Shio Katsudon is seasoned with salt, another regional speciality of Okayama,
  • Shōyu-dare Katsudon on the other hand is seasoned with soy sauce, a regional Niigata speciality,
  • And miso Katsudon is a Nagoya variation of Katsudon that uses miso paste in its preparation.

Unlike a lot of Japanese dishes Katsudon is very easy to make. Therefore the next time your in the mood for some soul food consider going Japanese. 

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Mutual Blood

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Could you hurt someone who has your blood running through their veins?

This simple yet powerful question is behind the innovative project called “Blood Relations,” an Israeli – Palestinian Mutual Blood Bank.

Born out of the idea that shared blood would create an impossibly close bond between two peoples, the quest of the project is clear; after sixty years of blood loss, it’s time to give blood.

Palestinian Wajee Tameise and Israeli Mashka Litvak donate blood together as part of the "Blood Relations" project.

The project seeks to provide a catalyst for dialog as it brings together bereaved members from both sides that have lost an immediate family member in the conflict.

Blood Relations was brought to my attention this year at the Cannes Lions International Festival of Creativity were it was part of the 15 gold winners in Film and Film Craft.

Blood Relations itself was born out of an initiative called the “Impossible Brief”, a global challenge launched by Saatchi & Saatchi Israel in 2010. Creative minds from all over the world were invited to present ideas that would bring Israelis and Palestinians closer together. The winning idea from France was announced at the Cannes festival of creativity this year.

The blood donations will be shared by Israeli hospitals through the Israeli Blood Bank, Magen David Adom and by the Al-Makassed Islamic Charitable Society Hospital for Palestinians in East Jerusalem.

The effort may seem like a mere a drop in a ocean of hatred. However every initiative that stills the vengeance of  bereaved family members and turns their torturous pain into societal benefit is worth applauding. One can only hope that initiatives such as Blood Relations will be emulated in the future by both Israelis and Palestinians.

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Mijo Kovačić – the Croatian Brueghel

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The Grape Harvest, Oil on Glass, 1978.

Last summer on my flight to Macedonia I browsed the on-board magazine of Croatia Airlines and I was immediately struck by the splendid enfeeblement of colours on the paintings of Croatian naïve artist, Mijo Kovačić.

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Mushroom pickers, Oil on Glass, 2008.

The first thought that came into my mind was that Mijo Kovačić’s paintings were pretty much the Croatian equivalent of Pieter Brueghel the Elder. Even though they were some five centuries apart they resembled themselves in the equal accuracy brought to details, the fact that they are set in predominately rural forest/plain areas and the humorous depictions of characters in both.

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As mentioned the colour palette differs drastically. However certain similarities persist in my opinion.

Brueghel’s work clearly lacks the bright palette of Kovačić’s works. However the reason for this is not only the centurial gap but also the fact that Kovačić paints with oil paints on glass, a technique that expands his colour palette drastically. In addition Kovačić bold and childlike strokes do unjust to the truly fine art of Brueghel. Nevertheless certain similarities persist in my opinion.

It is interesting to note that Kovačić observed and appreciated the masterly perfection of historic schools of art. Kovačić admitted to being an aficionado of Art Noveau artists such as Vlaho Bukovac. Josip Depolo, Kovačić’s biographer noted that he was not ashamed of the “non-modernity” of Art Noveau artists and did not snobbishly slam the door of his studio in their faces in order to confirm his own “modernity.”

Subsequently Kovačić is a prime example of an artist of the Naïve art movement, a distinct segment of the art of the 20th century. Naïve art describes a group of painters and sculptors untrained in the ways of art. Hence the Naïve assumes the work of artists who are more or less self-taught, painters and sculptors who did not obtain their education by systematic training at art schools and academies.

In sum the Naïve School of art is in many ways inherently democratic. It shows that everyone has the right to express himself or herself in art and that art schools are in themselves no guarantee of artistic value. Art can and will be made with or without art schools. 

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Pumpkin harvest, Oil on Glass, 2001.

Don’t get the wrong impression, this is not your regular Belarussian birthday cake. However I have yet to see anything remotely similar elsewhere in the world. What you basically see here is a birthday cake, which you can order at selected butchers in Belarus. The cake consists of alternating bacon, ham, fatback and pork belly layers. The top is garnished with ham roses and topped of with spices (primarily oregano).

Karaites – the case of Jewish exemption under Nazi Rule

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Karaite men in traditional garb, Crimea, 19th century.

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A great read, imperative for anyone who wants to understand the cultural outset of Ukraine. The book especially covers the frontier dimensions of Ukrainian history in great detail.

As I read Paul Magosci’s account of Ukraine’s history [Paul R Magocsi, A History of Ukraine : the Land and its Peoples (Toronto; Buffalo: University of Toronto Press, 2010).] over the summer of 2011 at Harvard University I came across a historical detail I have never heard of before. The textbook highlighted how the Karaite branch of Judaism was exempted from persecution under the Nazi regime. This fact baffled me so much that I decided to focus my research on Karaite judaism, its schismatic roots, its subsequent migration patterns and the treatment it received under the Polish-Lithuanian commonwealth and subsequent kingdoms and regimes. 

Whilst the paper is too long for a blog post I do want to share a short passage of it, which outlines the legal exemption of persecution for Karaite jews throughout WWII: 

Throughout WWII the pronounced anti-Russian and anti-Soviet sentiments voiced by the leaders of the various Turkic and Caucasian groups were well received by many high ranking Nazi officials.[1] As a result more than four cases of exemptions were granted by the Nazi Germans to groups of “Jewish” origin. Apart from the Karaites, Judeo-Tats, Georgian Jews, and Bukharan Jews were given exemption from persecution.[2] Estimates suggest that the exemption of these four groups led to 85,000 people being theoretically exempted from persecution.[3]

It is in 1938 that 18 Karaites residing in the Reich asked for an exemption from the discriminatory anti-Jewish legislation resulting from the Nuremberg laws.[4] The ensuing studies drew from the Tsarist scholarship and findings[5] however had a distinctive racial component to it, which was in line with the Nazi racial policy. Hence schismatic roots and confessions held less importance than the genealogical background of the Karaites. On January 5th 1939, the Reichsstelle fuer Sippenforschung (Reich’s Department for Genealogical Research) declared that the Karaites not to be considered Jews and therefore to be exempted from all anti-Jewish legislation.[6] The letter of exemption stated that:

The Karaite sect should not be considered a Jewish religious community within the meaning of paragraph 2 point 2 of the First Regulation to the Reich’s Citizenship Law. However, it cannot be established that Karaites in their entirety are of blood-related stock, for the Crimean Jewish Communities 171 racial categorization of an individual cannot be determined without further ado by his belonging to a particular people, but by his personal ancestry and racial biological characteristics[7]

The Nazi fixation on racial and biological characteristics helped the Karaites in their case. Unlike under the Tsarist regime the Karaites did not have to prove the absence of presence in Jerusalem at the time of the killing of Jesus but their ancestral traits. Since the Crimean Karaites severed themselves from the Babylonian Jewish community in the eighth century C.E they were able to prove that they did not,“…descend from at least three grandparents who were, racially, full Jews…” Hence the Karaite community failed to fulfill paragraph two of article two in the First Supplementary Decree of November 14th, 1935 of the Nuremberg Laws on Citizenship and Race of September 15th, 1935, which states that:

An individual of mixed Jewish blood is one who is descended from one or two grandparents who, racially, were full Jews, insofar that he is not a Jew according to Section 2 of Article 5.  Full-blooded Jewish grandparents are those who belonged to the Jewish religious community.[8]

Some scholars such as Warren Paul Green estimate that this ruling saved the lives of approx. 12,000 Karaites in Germany, France, Poland and the Soviet Union during WWII.[9] However it is to be noted that:

Although legally exempted from persecution Karaites were among the 33,771 Jews of Kiev who were executed by members of the Einsatzgruppe C, Sonderkommando 4A under the command of SS Colonel Paul Blobel on September 29-30th, 1941. In addition Nazi SS troops rarely differentiated between Jewish denominations whilst on their killing sprees.


[1]  Paul Warren Green, “The Fate of the Crimean Jewish Communities: Ashkenazim, Krimchaks and Karaites,” Jewish Social Studies 46, no. 2 (1984): 169-176, 169.

[2] Kiril Feferman, “Nazi Germany and the Karaites in 1938–1944: between racial theory and Realpolitik,” Nationalities Papers 39, no. 2 (2011): 277-294, 277.

[3] Paul Warren Green, “The Fate of the Crimean Jewish Communities: Ashkenazim, Krimchaks and Karaites,” Jewish Social Studies 46, no. 2 (1984): 169-176, 169.

[4] Kiril Feferman, “Nazi Germany and the Karaites in 1938–1944: between racial theory and Realpolitik,” Nationalities Papers 39, no. 2 (2011): 277-294, 281.

[5] Ibid.

[6] Paul Warren Green, “The Karaite Passage in A. Anatolis Babi Yar,” East European Quarterly III, no. 3 (1978): 283-287, 284.

[7]  Paul Warren Green, “The Fate of the Crimean Jewish Communities: Ashkenazim, Krimchaks and Karaites,” Jewish Social Studies 46, no. 2 (1984): 169-176, 170-171.

[8]  The Führer and Reich Chancellor Adolf Hitler, The Nuremberg Laws on Citizenship and Race, (Nuremberg: Reich Party Congress of Freedom, 1935).

[9]  Paul Warren Green, “The Karaite Passage in A. Anatolis Babi Yar,” East European Quarterly III, no. 3 (1978): 283-287, 284.

For additional reading on Karaite judaism:

Astren, Fred. Karaite Judaism and Historical Understanding. Columbia: University of South Carolina Press, 2004.

—. “The Dead Sea Scrolls and Medieval Jewish Studies: Methods and Problems.” Dead Sea Discoveries 8, no. 2 (2001): 105-123.

Danon, Abraham. “Documents Relating to the History of the Karaites in European Turkey .” The Jewish Quarterly Review 17, no. 3 (1927): 239-  322.

—. “The Karaites in European Turkey. Contributions to Their History Based Chiefly on Unpublished Documents.” The Jewish Quarterly Review 15, no. 3 (1925): 285-360.

Lasker, J. Daniel. “The Dead Sea Scrolls in the Historiography and Self-Image of Contemporary Karaites .” Dead Sea Discoveries 9, no. 3 (2002): 281-294.

Philip, E. Miller. Karaite Seperatism in Nineteenth-Century Russia. Cincinnati: Hebrew Union College Press, 1993.

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Those of you interested in the whole paper, leave a comment with your email address and I will send you a PDF copy.

Cire Trudon – the Napoleon of Candles

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Until recent I abhorred scented candles. The main reason being that most candles are so obnoxiously scented, synthetic and artificial that they usually smell more like a blend of slutty peach and watermelon than anything remotely soothing or pleasant to the nose.

However I had a turn of events some years ago when I stumbled upon the boutique Senteurs d’Ailleurs in Brussels while on a birthday present scavenger hunt.

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The Senteurs d’Ailleurs boutique in Brussels, Belgium

The candles of la Maison de Cire Trudon struck me immediately. First and foremost I was intrigued by the presentation of the candles. Each candle had its individual glass bell, which trapped the particular scent for the customer. It seemed clear to me that these candles had something worth trapping.

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After having smelled my way through the palette I was pleasantly surprised. No Piña Colada orgy or watermelon slut fest, instead subtle, refined, nuanced and fresh notes of green leaves, eucalyptus, orange, fir bark, cedar and incense.

Even to the untrained nose the bandwidth of smells was accessible and pleasant. What made the candles even more interesting was the history behind them.

La Maison de Cire Trudon was founded in 1643 and is today the oldest wax-producing factory worldwide. Amongst other things it was the provider of the royal court of Louis XIV, which is reflected in many of its candles today.

One of the best examples for its royal past is my personal favourite; the Solis Rex candle. The candle is supposed to emulate the fragrance of the Mirror Gallery and the vast wooden floor in the Versailles palace. In order to achieve this, Cire Trudon took wooden probes of the Versailles palace floor and deconstructed its scent components.

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The components of the Solis Rex candle

In addition to Cire Trudon candles being a subliminal odor experience, they are also known for their durability. This is due to the fact that the candles are hand-made and the wick placed in by hand, which ensures the longevity of the candle. 

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The wick just like the candles themselves are hand-made at Cire Trudon. This ensures the longevity of the candles.

The only down part to Cire Trudon candles are its price. At €50 a candle, they are not bound to become part of your weekly shopping list. However Cire Trudon candles will last you a good six months.

Aside of scented candles la Maison de Cire Trudon produces wax busts, vegetal wax, pillar candles and stink bombs. The stink bombs being somewhat of a bourgeoisie oxymoron for concentrated scent bottles, which can be used as outdoor perfume.      

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The Cire Trudon stink bombs for the bourgeoisie rascal in you!

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Cire Trudon candles are not readily available in all stores but only selected boutique and perfume stores. For listings visit: http://www.ciretrudon.com/en/points-de-vente-monde.php

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